Smart Dudes Speak the Truth

Two guys smart and savvy enough to have killed it in any industry or potentially lucrative venture chose bikes. Why? Because they get it. This is what they love. They could've made money, lots....

Throwback Thursdays: 1992 Interbike Trade Show

Interbike has been mayhem for ages.  It was a late night before departure but sure enough... READ MORE HERE

Throwback Thursdays: 1995 VelociRaptor Killer Traction Ad

Pop quiz, hot shot. On the left hand side of this stellar ad, what is an SASE it's referring to? I sure didn't know. An SASE is a Self-Addressed Stamped Envelope. BLAOW! 1995. Al Gore must h...

Dear WTB: From, JayP

From: Jay Petervary Date: Sunday, April 20, 2014 at 2:48 PMSubject: AZT - Wolverine Yo,Quick note.Not a single flat on an amazingly rough, chunky, aggressive, cactus-filled route. Sooo stoked ...

Throwback Thursdays: 1997 Tahoe Fat Tire Festival

Once upon a time, downhill bikes didn't have disc brakes. There wasn't tubeless. Forks had pinner stanchions. Chainrings were huge. This was 1997. In 1997, WTB and Ventana Bikes sponsored a DH...

Nano Days & Faded Horizons

What's great about the Nano tire is that it really can do it all. Win a cross country race? Sure, it's light and quick. Bikepack the entirety of Tour Divide? Of course, that's its home turf. ...

JayP Owning AZT 750

My screenshot don't tell no lie. JayP (Jay Petervary) is throwing down some serious hurt on fellow competitors during this year's Arizona Trail Race. What is this Race of Arizona you speak of? T...

Laura O'Meara Shreds to Second at Dirt Classic

Loamy singletrack, punchy climbs, Nano 2.1 29" TCS, Deva SLT. 2nd Place. Napa Valley Dirt Classic. Pro. Congrats Laura, we're stoked, you're a shredder. Watch out competitors, you're in trouble....

Jeff Herberston Stomps Another Santa Cruz Jump Jam

For as long as there's been a Jump Jam at the Santa Cruz Mountain Bike Festival, there's been WTB on the podium. Let me rephrase that, for as long as there's been the Jump Jam, there's been Jeff ...

Season of Shred Dead Ahead: WTB UK Enduro Team

The world of enduro has two more shredders to fear: Gary Forest and Robert Williams will be causing fellow racers to cower as they storm the UK Gravity Enduro Series and EWS aboard steeds clad in ...

Throwback Thursdays: 1984 Rockhopper Race, Annadel State Park

Team WTB rider Roy Rivers, tearing up the Annadel course with a smile. The Rockhopper Races held at Annadel State Park in the early 80's were pretty legendary. Many mountain bike greats showed up...

Trail Time with the Trail Boss

So what happens when a new tread is headed our way? We get excited, employees become fidgety, impatient feet clamoring to be clipped in aboard bikes tap about helplessly beneath desks, our finger...

Leo Pershall Takes 4th at 24hrs of the Old Pueblo on Nano TCS tires and Deva SLT Saddle

Leo Pershall, featured here on WTB's Rad People Who Ride series, and 7th place finisher in the 2013 Tour Divide race, just crossed the finish line this past Sunday at the 15th Annual Epic Rides 24 ...

Lars Sternberg Takes 5th on Full WTB Product at Andes Pacifico Enduro, Jerome Clementz Wins on Volt Team Saddle and Moto-X Grips

Photo Credit: Dave Trumpore The Andes Pacifico Enduro Presented by Santa Cruz ended Saturday the 15th and once the dust settled, as it was hot and dusty, Jerome Clementz, the unstoppable man of en...

What is 24hr Solo Racing? Check out this amazing video by Rowen Grant / Sixth Row of Brett Belchambers winning the WEMBO Solo 24 Hour Champs

Solo Twenty-Four from Sixth Row on Vimeo. Want to know what it takes to win a 24 hour race? Better yet, win it in the Solo Single Speed class? Better better yet, win the World Endurance Mountain...

Jay Petervary Wins Arrowhead 135 in Negative Temps Aboard Rocket V

Photo Credit: Russ Loucks / Arrow 135 Facebook Page At 3:13 AM on Tuesday the 28th in Tower, Minnesota, Jay Petervary crossed the finish line. It was a balmy -24 degrees Farenheit. JayP had jus...

Rad People Who Ride: Kat Sweet and Sweetlines

Photo Credit: Karen Johanson Kat has dedicated her life to making a positive impact through coaching female riders, volunteering with local trail stewardships, and founding Trips for Kids Seattle,...

Throwback Thursdays: 2002 Mt. Tam Snow Ride

There's a strange allure to snow atop Mt. Tam, it's so fleeting and transitory that before you know it, you find yourself drawn to it like a tourist trap self-exiting your car from the highway. I...

Rad People Who Ride: Shane Bresnyan and The Bike Peddler / NorCal Bike Sport Santa Rosa

There’s a certain ease about Shane that makes you comfortable at once when around him. A warm, knowing smile greets you and care that is immediately apparent in his eyes. Pleasant banter that is...

Throwback Thursdays: 2001 Downieville Classic Cruiser Cup

Once upon a time, somebody had a strange idea: Why not send cruisers, or clunkers, with nothing more than a kick back coaster brake down Downieville's 4500' harrowing downhill. Who thought that u...

That Look...

Different friends, same look. We've all witnessed That Look. "Now where is that trail I thought was around here..." must be all Fast Freddy is musing over. There's something about the holly-da...

WTB Throwback Thursdays: 1989 Moab Trip with Snowbound Team Vehicle

Driving a muscle car in the snow can be, well, hairy. While I immediately assumed that Mark Slate couldn't help himself while driving the 1969 Pontiac LeMans equipped with a bigger engine and fier...