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Throwback Thursdays: WTB Designed Specialized Rock Combo Tire

The WTB designed Specialized Rock Combo 26 x 1.95 tires were intended for use on and off road. Sound familiar? Correct, this idea and burgeoning category seems to be getting a lot of time in the...

Rad People Who Ride: Scott & Jannine of Fitzgerald's Bicycles, Victor, Idaho

Scott and Jannine next to Kraig Smith's clunker in WTB's showroom during their visit. Scott and Jannine get it. With a deep belief in all things bike, all types of bikes, and bikes uniting health...

Throwback Thursdays: 1985 Punk Bike Enduro from Fat Tire Flyer

Yes, I am going to suggest you read quite a lot of text. My apologies. However, it's worth it. Thinking about buying something enduro-specific these days? That hot, new, never before trend? Not s...

You've Lost & Found that Lovin' Feelin'

Maybe racers from this past weekend's inaugural SBTS (Sierra Buttes Trail Stewardship) gravel ride/race didn't find that lovin' feel n'. Yup, the Righteous Brothers were onto something. It could ...

WTB UK Enduro Team Shreds EWS Scotland

Gary Forrest and Rob Williams, the dynamic duo comprising WTB's UK Enduro team, shredded stop #2 on the Enduro World Series tour this past weekend in Peebles, Scotland. Gary and Rob ran Trail Bos...

Why Trans Iowa is Rad

Photo Credit: Guitar Ted Productions, TI v10 start line, First off, it's free. Yes, somehow that makes a huge difference. You can cross states, spend hundreds upon hundreds of dollars on foolis...

Trail Boss Tires In Stock

Yes, the very same tires that scorched the perfect Redwood earth in Mendocino are now readily available in 29" from your favorite local bike shop. We've been shipping them, distributors have them...

Smart Dudes Speak the Truth

Two guys smart and savvy enough to have killed it in any industry or potentially lucrative venture chose bikes. Why? Because they get it. This is what they love. They could've made money, lots....

Throwback Thursdays: 1992 Interbike Trade Show

Interbike has been mayhem for ages.  It was a late night before departure but sure enough... READ MORE HERE

Throwback Thursdays: 1995 VelociRaptor Killer Traction Ad

Pop quiz, hot shot. On the left hand side of this stellar ad, what is an SASE it's referring to? I sure didn't know. An SASE is a Self-Addressed Stamped Envelope. BLAOW! 1995. Al Gore must h...

Marco Shreds TDS to Victory

It happened.  Yet again.  The Dirty Sanchez enduro graced (should I really say graced when referring to an event called The Dirty Sanchez?) the slopes of an undisclosed location in the rugged foot...

Growing the Sport and Industry of MTB, One Bike Racer at a Time

2014 Nevada Union High School Miners Mountain Bike Team. Focus, patience, determination, and a compelling drive to finish the task at hand come hell or high water–the monikers of a high school bik...

Dear WTB: From, JayP

From: Jay Petervary Date: Sunday, April 20, 2014 at 2:48 PMSubject: AZT - Wolverine Yo,Quick note.Not a single flat on an amazingly rough, chunky, aggressive, cactus-filled route. Sooo stoked ...

Rad People Who Ride: Cass Gilbert

Cass celebrating his 40th birthday on the road in Patagonia. Photo Credit: Daniel Malloy. I'm incredibly thankful for the life that I have, I couldn't be luckier. But were I to close my eyes and...

Throwback Thursdays: 1997 Tahoe Fat Tire Festival

Once upon a time, downhill bikes didn't have disc brakes. There wasn't tubeless. Forks had pinner stanchions. Chainrings were huge. This was 1997. In 1997, WTB and Ventana Bikes sponsored a DH...

Nano Days & Faded Horizons

What's great about the Nano tire is that it really can do it all. Win a cross country race? Sure, it's light and quick. Bikepack the entirety of Tour Divide? Of course, that's its home turf. ...

JayP Owning AZT 750

My screenshot don't tell no lie. JayP (Jay Petervary) is throwing down some serious hurt on fellow competitors during this year's Arizona Trail Race. What is this Race of Arizona you speak of? T...

Laura O'Meara Shreds to Second at Dirt Classic

Loamy singletrack, punchy climbs, Nano 2.1 29" TCS, Deva SLT. 2nd Place. Napa Valley Dirt Classic. Pro. Congrats Laura, we're stoked, you're a shredder. Watch out competitors, you're in trouble....

Jeff Herberston Stomps Another Santa Cruz Jump Jam

For as long as there's been a Jump Jam at the Santa Cruz Mountain Bike Festival, there's been WTB on the podium. Let me rephrase that, for as long as there's been the Jump Jam, there's been Jeff ...

Rad People Who Ride: Natie Tillotson & Jeremy Rozen

Smiles. I immediately think of smiles when I think of Natie and Jeremy; it's the first thing that comes to mind, I can't actually picture either of them without a huge smile. I was musing over t...